Social technology activity skyrockets in ‘08

Forrester’s 2008 Social Technologies Data shows something alarming: 75 percent of U.S. Internet users participate in social technology. This up from 56 percent in 2007.

Another interesting note is that actual amount of creators (people creating original content on the Web) grew slightly from 18-21 percent. So while there aren’t as many people making noise, there are more people listening.

Where is this growth coming from? Not the college-aged or 20-something crowd you’d expect. It’s the 35-44 year-old group. Activity is even up among the 45-54 year-olds.

If you’re not seriously investing in social media… this proves you should be.

Forrester Social Technologies Data 2008